Welcome

To The Lane Community. We’re excited to partner with you and begin this next chapter

Next Steps

Your Partnership Manager will contact you within 7 days to kick off onboarding, which will include:

1. Scheduling

We’ll confirm your publish dates and asset deadlines.

2. Assets

You’ll receive a Dropbox link and details to upload all assets.

Our editorial team will curate your Directory Portfolio and your social campaign (if included), plus any add-ons booked.

3. Curation

4. Proofing

We’ll share your Directory portfolio for approval prior to publishing.

In Preparation

In the meantime, you can jump ahead and review our Directory Set Up & Asset Specs Guide below, explore your partnership overview and the content we’ll need for you, so you can start preparing any time.

Editor's Letter

We’re excited to have you onboard as a selected partner in our global edit of brands.

In preparation for your  launch date, we want to connect you to The Lane’s niche audience of design-led, affluent couples in the most strategic way possible. Capturing the attention of this premium audience is greatly impacted by presenting strong creative assets, ensuring your brand messaging appeals to their visual taste that we know intimately.

This onboarding document will guide you through the assets we require to set up your Directory including imagery, your behind-the-brand interview, brand information, and all deadlines.

 Our editorial team will create your Directory Portfolio initially and once published the Directory is designed so that you have the flexibility to update your content at any time (approved by The Lane).

You will also find a road map for the Directory launch, your key contacts, Frequently Asked Questions and our advice to make sure you receive the strongest response.

We look forward to featuring your beautiful work on The Lane.

KARISSA DALTON, FOUNDER & CREATIVE DIRECTOR

Timeline & Key Dates

All new Directory campaigns will begin on the 1stof each month. Preparation begins two months prior to ensure every profile is crafted and presented to the highest standard

To ensure your portfolio is published by deadline, please add your content to your Dropbox by the below dates and comply with all specifications. 

If you are unable to supply the content requirements by these dates, please let your Brand Partnerships Manager know in advance, so that we can reschedule your campaign to begin on the following month, or agree on an alternative date based on the current content schedule.

Should content not be received in time, your Directory publish date will be automatically moved to 1st of the following month. Your 12 month start date will still commence as per your contract.

Pre-Launch Preparation (2 months)

(Example: October Asset prep for December Launch)

  • Start preparing your imagery, Brand Profile info, Behind The Brand Interview responses.

    Imagery:

    Review the content requirements and specifications below for the imagery we need (see below), and add this to your Dropbox. Your Brand Partnership Manager will have provided a Dropbox access link via email.

    Brand Profile info & ‘Behind the Brand interview:

    A Word document containing the Brand Profile info we require (website URL, contact information, social handles, brand bio) and the Behind the Brand interview is in your Dropbox inside the ‘Directory Content’ folder. Please complete the information and interview responses and save to the Dropbox

  • Your content must be uploaded to Dropbox by the 15th, 2 months prior to launch date.

    After the 15th, The Lane team will review all assets before uploading the content. We’ll be in touch if we require anything else we feel could strengthen the positioning of your brand.

  • The Lane editorial team will create your Directory Portfolio initially, selecting a strategic edit from your assets to align best with our audience. Once published, you can log in and manage any image updates (approved by The Lane

  • You will be sent a proof of your Directory for review before publishing. Please ensure reviews are completed by allocated deadline if you wish to share any feedback for consideration.

Launch

  • Your Directory Brand Profile will be published on The Lane, on the 1st of the month you have booked (unless otherwise agreed).

  • Your Brand Profile will be promoted within The Lane’s ‘Monthly New Directory Brands’ series on Instagram Stories during week 1 of the new month, linking to your Brand Profile.

  • All other social media and add-on exposure elements are published as per schedule outlined by your Brand Partnership Manager.

  • You can log into your Brand Profile using the username and password emailed to you, to make any content updates to your image gallery. 

    Please also ensure your Dropbox is up to date with your strongest, and most recent work for consideration.

    Please note: hero images at the top of the page and the Directory landing page are selected by The Lane for performance and brand consistency, and cannot be changed without an approved request.

Annual Renewal

  • Your brand partnership package renews annually automatically, unlocking:

    • All deliverables reset.

    • Loyalty reward credits and additional exposure opportunities.

    • Your order in The Lane Directory retained.

    • Complimentary Directory portfolio content refresh upon request.

    • Your founding rate retained.

    Renewals can be cancelled any time up to 90 days before your contract start date (booking date)

  • All new deliverables will be published for your second year, as per schedule outlined by your Brand Partnerships Manager. Please get in touch to request any specific dates to suit your marketing calendar and our team will accommodate where available.

Directory & Social Preparation

Assets & Specifications

Below is a checklist of all assets required. Please ensure all assets are added to your Dropbox folder within the Directory folder and double check all specifications are followed.

Imagery

  • Min x 30–50

    For photographers 50–70

  • Min 2000px wide (landscape) & 1000px high (portrait) JPEGS.

  • 500kb or less. Compressed for web.

    Please ensure images do not exceed this file size. Images added to Dropbox above this size may be deleted, or additional fees may be charged for resizing.

  • Provide both colour & black and white copies if possible

  • Dropbox.

    Your partnership manager will provide access to your client file.

    Up to 30 will be uploaded to your Directory Portfolio.

Video

  • Min x 6 options. (The Lane will select 4)

  • Youtube or Vimeo URLs.

    Please note, we cannot embed videos.

  • Please provide both landscape for web and vertical options for social media if possible.

  • Dropbox with URL’s in a word document or PDF.

    Your partnership manager will provide access to your client file.

Brand Profile Information

    • Brand Bio (100 words max. Your brand bio should give The Lane readers a quick overview of your brand and your points of difference)

    • Website

    • Online store/Blog

    • Phone

    • Email Address

    • Location (Based in. You must reside here most of the time)Locations Available (Where you will travel to worldwide, or for product businesses where you are stocked)

    • Shipping locations (for product businesses only)

  • Brand Bio must be strictly 100 words or less.

  • Text only

  • Word Document within your Dropbox (see ‘Brand Info & Interview’ folder). Upload to Directory Portfolio.

Interview

  • Approx 4-5 Interview questions supplied in Dropbox ‘Brand Info & Interview Folder’

    Your interview is a short Q&A designed to give The Lane readers a deeper insight into who you are.

  • Text only

  • Word Document within your Dropbox (see ‘Brand Info & Interview’ folder). Upload to Directory Portfolio.