Process & Pricing

The Lane Process

  • To make sure The Lane is the perfect fit for your particular event, we invite you to fill out our event questionnaire to understand your vision, the scope, budget and timing of each project. We’ll also schedule a client discovery call to discuss the event and our services in more detail.

  • Once your booking is secured, our team will connect with you to embark on your planning journey. We guide you through our unique process, map out a production, design and coordination timeline, and make sure you know what to expect at every point.

  • Before any plans commence, our Creative Director dives deeply into your vision, gets to know you and your personal style and develops a creative strategy for your event that informs any logistical or creative decision.

  • Once your creative strategy is confirmed, we commence production, planning out every logistical detail, sourcing, booking and coordinating your venue, team of creatives and suppliers. We take care of every element from conception to execution to bring your vision to life in the most elevated and seamless way possible.

  • The Lane’s Creative Director will dream up a bespoke design for your event that spills with inimitable beauty. We will create a design mood board and detailed creative brief to inform every element and creative decision made for your celebration. We plan and source every element of your styling - from hired pieces, having custom items created and scouring for hours on end to track down special items.

  • Our team of stylists will bring your wedding design to life, making sure every planned element is executed with meticulous attention to detail. We coordinate packing, shipping, set up and installation, dismantle and returns. We take care of the creative chaos (and the non-glamorous parts) so all you see is the magic.

  • Lastly, The Lane will be there to coordinate every moment of your pre-wedding, wedding & post- wedding events. We’re there to make sure the logistics are invisible to you & your guests and that your creative strategy is impactfully felt in every way possible.

Wedding & Event Inclusions

The Lane offers full service planning, design, styling & coordination. We take care of every detail from start to finish to make sure your event is meticulously planned, visually cohesive and executed at the highest level, working with an exclusive selection of creatives to bring every detail to life.

  • Unlimited meetings and consultations as required

  • Unlimited email correspondence

  • Development of pre-wedding timeline and checklist

  • Custom planning platform developed to outline and track all planning progress

  • Development and implementation of wedding budget

  • Vendor selection, negotiations and bookings

  • Creative Strategy development

  • Detailed Creative Brief document, outlining all planning and design elements

  • Venue layout and floor plan for day-of

  • Communication and coordination with all vendors from start to finish

  • Development of run sheet/timeline for weekend of wedding

  • Unlimited hours from The Lane styling team

  • Unlimited coordinating hours from The Lane coordinating team

The Lane Pricing Structure

  • Understanding that every event is wildly unique and requires a bespoke approach, The Lane uses a percentage-based fee. Rather than a flat rate or hybrid fee, this approach provides the greatest flexibility, transparency and allows an unrestricted amount of time for us to create the event experience you envision. We are meticulous about working within your budget, and will help you make the best choices to invest your budget in ways that will create the greatest impact.

    For our full service production, design, coordination and styling fees we charge 18% of the overall wedding budget. This is excluding your/your guests’ travel & transport costs to the location if we do not coordinate this, and wedding attire. If your venue requires a ‘buy out’ for exclusive use, rather than charge a percentage of the entire buy-out, we will determine a ‘venue hire’ rate and only charge a percentage of that rate.

  • Our minimum full service fee (production, design, coordination & styling) is $40K USD including travel costs for our core team, depending on the scope. If The Lane’s 18% full service fee is less than our minimum (for intimate weddings or other circumstances), our minimum fee will be applied instead.

  • Travel fees for destination weddings for The Lane’s core team is included in the minimum fee. This minimum may increase depending on the location and scope.

  • Our fee includes the expertise of our in-house Producer, Creative Director and Stylist. All other labour required on the day will be determined based on the scope of the event and agreed Creative Brief and will be charged separately to The Lane’s fee as part of your overall budget.

  • To ensure our team can execute your event at our highest standards, we require that The Lane are the only exclusive wedding planners, designers, coordinators and stylists working on your event. We are passionate about making sure your event beautifully embodies the bespoke creative strategy and brief developed for you, based on your vision and requirements, so we do require final approval on all vendors enlisted and styling decisions made.

Payment Structure

  • A 30% deposit is required to secure your booking. This ensures your date is booked and other work that would impact our ability to plan your event during this time is declined.

    The deposit amount is based on your budget estimate determined after our discovery call / consultation. Any changes to your budget once then finalized will be reflected in the second instalment and balance amounts below.

  • A 35% second instalment is required up to 6 months prior to the event date (note - this may change based on wedding timeline)

  • The final 35% balance is required no later than 14 days prior to the event date.

  • The Lane will send through all vendor contracts for you to sign, with the exclusion of design-based vendors (e.g. florist, decor hire), where The Lane will act as the client on behalf.

    The Lane sources from and liaises with a myriad of industry creatives and vendors from around the world to bring your vision to life, so this process ensures we can take care of the associated administration for you.

Frequently Asked Questions

  • We specialize in international events, having worked on productions in some of the most unique pockets of the world (from European castles and châteaus, glaciers in Iceland, marble quarries in Italy, crystalline salt flats in Australia, to the Sahara Desert of Morocco). We live and breathe travel.

    We have established contacts in many areas of the world (and will stop at nothing to track down the very best in any location - which we have done daily for 15 years). We love both the challenge of a unique location or creating a transportive experience for guests close to your home.

  • As always, the more time the better. The Lane only takes on approx. 5 weddings per year so our availability is limited and longer lead times mean we can secure the highest quality venues and vendors for your budget.

    Depending on the scope, we recommend a minimum of 12 months notice to commence planning However we can be flexible, and we are well-versed in executing all kinds of productions in various timeframes.

  • No. There’s nothing we dislike more than any form of ‘package’ wedding. Every event we create is wildly unique because it’s tailored to you, so our approach is completely bespoke. We work with creatives, vendors and suppliers who are most suited to your particular brief and budget only, and no, we never earn commissions separately from vendors that influence our decision to put them forward for your event.

  • We love when couples have a clear vision in mind to help us understand exactly what you dream of for your wedding or event (and we equally love the process of determining that, if you don’t!).

    Our process from there is extremely intricate and we will dive deep into the creative strategy for your event based on everything we can draw from our communications.

    We invest an unfathomable amount of hours into the creative process to develop your creative brief from this starting point- both sourcing and pricing as we go, so yes we do create a bespoke brief for your event, guided by your vision.

  • When we take on your wedding, we project manage, coordinate and work closely with every vendor regardless of whether they have already been booked, to bring your event to life.

    The process requires an enormous amount of production and communication with the entire team. Our percentage-based fee is based on the entire budget, regardless of whether any bookings have been made prior to us being contracted.

  • The Lane will book all required travel and accommodation bookings for our team and any contractors. Your personal travel, and guest travel and accommodation is normally excluded from our scope of services, unless required.

  • We’ll arrange a discovery call to go into a more detail about the type of event you envision, so that we can help you determine your budget and scope. The budget will be an estimation only, based on what you communicate and our knowledge of event and industry rates in your chosen location.

    It’s important for both of us to understand your dream event and a ballpark of the costs associated before we begin, to ensure we can bring this to life at the level we are renowned for, and within your desired budget.

    Once booked, you’ll be guided through our unique process. We map out a budget breakdown and create a project timeline so that you are clear on the elements we’ll need your involvement in and decisions on (though of course, we’re always happy to jump on a call or answer emails throughout the whole process). From there, the whole process of planning, design and coordination begins.

    Meticulously organized and creatively driven - we are passionate about making sure what can often be an overwhelming time of never ending logistics and to-do lists, never detracts from the magic of your wedding day and how present you feel in all the fleeting moments.